2014
Socialvibe Ad Platform, Ad Builder, Website, Interactive Ads
Wireframes, Visual Design, Animatics
Creative Direction, UX, Visual Design, Motion Design
Socialvibe provides next generation advertising products. We helped develop a new engagement based advertising platform. To complement the platform, we also designed a an engagement builder and admin tools to allow clients to create and track their own ads.
The ad market is filled with the same ignored ad formats. Banner blindness is real and Socialvibe wanted a new platform that invited attention and interaction.
Together with the Socialvibe executive and engineering team we designed something much more engaging. We worked on the UX, UI, motion, creation tools, and the first round of marketing creative and production for several of their clients. Our solution is in your face, but user initiated and provides more meaningful interactions. The large canvas and wide range of activities allows advertisers to deliver richer, branded experiences.
Tracking how users interact with engagements and surverys allows for more detailed analysis of user behavior which can then be leveraged for further refinement of the user experience. We designed the front end, ad creator, and the admin tools to help clients analyze their data.
We designed a flexible system that allows for a wide variety of engagement types ranging from videos to quizzes to surveys. The system allows for a lot of customization, giving clients creative freedom. We also designed a step-by-step engagement builder so clients could build and customize their own campaigns.
Stats don't have to be boring. We designed a clean and intuitive analytics platform and infused playfulness using bold colors and graphics.
